Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!
Seek to become the clients trusted advisor from the outset. This means building the relationship before the client really wants to do something with their property. Prospecting is essential every day of your business life. Your database is the tool to progress.
This is particularly so regarding building plots and land and more recently towards agricultural land. With prices of development land being so expensive and with the planning laws allowing the development of a single house just about everywhere, the public's interest has been diverted with an increasing volume towards agricultural land, where prices have shown increases real estate in Marbella. excess of 30% - 50% over the last year alone.
Was it Mary Poppins who said "Accentuate the positive?" I'm not sure, but whoever it was, they were right. So sit down right now and write a list of all the benefits you can offer a buyer or real estate development. a seller.
Your first web site should be centered around a single niche. Finding this is actually quit easy and fun to do. We now add content and a lot of it that would be of real estate company or service. use to the people that are searching for your niche. There are many many places to get this content.
Another way to find a luxury real estate agent is to take note of the listings of luxury homes in the newspaper and online. If you see that a certain agent seems to be listing many of homes that you are interested, or you see his name on many of the signs in the neighborhoods that you prefer, then this is a sign that he is specializing in luxury homes.
BW: At TBARTA we're spending a lot of our time on land use issues, because what we've shown time and time again, is that transit initiatives like what we've got going on in Hillsborough County don't succeed without land use changes to support the transit. And those land use changes help preserve single family(residences), the existing structure of the community, but you have changes within a quarter mile of the station, which is your core area. Then you have a ring that's a quarter to a half mile out from the stop. The core area within a quarter mile is your core walking distance to the station. It's designed to be high density mixed use development, so, shops, Starbucks, CVS, restaurants...
Remember that investing in real estate property may cost money but with hard work and a little bit palacetes de banus of luck, you may be able to recover you investment before you even know it. After that, everything is just profit.